2014 Winner Cannes Lion Awards, Best Branded Content
Overall, more than 5 million people engaged through TV & online with the ITV trailer / editorial / news coverage for 'Father's Day'.
“A mini drama series with a twist – and offers a better story line than much of Hollywood” Richard Brooks (Sunday Times)
For Prostate Cancer UK, it proved a huge success. General awareness of the charity almost doubled among those who experienced the campaign and Prostate Cancer UK labelled it their ‘best campaign ever'.